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What is BE BRAVE?
BE BRAVE is the program for companies that have had enough of paralyzing security and finally want to awaken the full potential of their creative power. BE BRAVE comes in three forms:
The book.
The keynote.
The deep dive sessions
All formats are: Unadapted. Activating. Practical.
Who is BE BRAVE for - and who is it not for?
Who for:
Companies that want to rekindle their pioneering spirit and entrepreneurial courage. Managers who lead the way with attitude. And teams who no longer want to wait for someone to give the go-ahead.
For whom not:
Organizations that have come to terms with the status quo and do not believe in exponential progress. Decision-makers who prefer to carry on as before. And teams that prefer to sink into Excel instead of taking action.
The HANDELSBLATT writes: "Christian Schwedler knows dozens of methods that promote the boldness of managers and employees and have been tried and tested by companies such as NVIDIA and Haribo." Claudia Obmann, Handelsblatt
appear immediately after:
Amazon Top5 in Economy
The book to the program
BE BRAVE – the new energy injection from Christian Schwedler
Courage begins with a thought. The book is the prelude to the program and provides the attitude on which everything is based. Clear. Radical. Without alternatives.
Unleash the full potential of your Bravery!
The keynote
BE BRAVE – the new keynote.
Awaken your enthusiasm for courageous change and learn the courage boosters of the world’s most successful teams. Expect surprising connections and aha-moments that will stay with you.
Duration: 15 to 60 min.
in presence or remote
The DEEP-DIVES
The deep-dive formats are available in three forms – depending on length and depth:
BE BRAVE (approx. 2 hours)
- Activation question + short self-assessment
- The BE BRAVE keynote including surprising connections and aha moments that will stay with you
- Q&A
- Interaction: We identify specific starting points and the
next steps
Key takeaways:
- Courage principles for everyday life & leadership
- Recognize safety logic: Where does it slow you down?
- Gain space for Be Brave, clear 10% in the calendar
#Exnovation - Concrete next steps (no buzzwords)
BE BRAVER (1/2 day)
- Activation question to Mutwand
- Self-assessment + test of courage
- The BE BRAVE keynote including surprising connections and aha moments that will stay with you
- Q&A / short panel
- Deep Dive in small group(s): Immediately after the impulse, we translate insights into action: You get tangible results including concrete next steps. This is the moment when applause turns into change.
Key takeaways:
- Courage principles for everyday life & leadership
- Recognize safety logic: Where does it slow you down?
- Gain space for Be Brave, clear 10% in the calendar, #Exnovation
- First roadmap for implementation 60-day
incl. 10 copies hardcover of the bestseller “BE BRAVE”
BE BRAVEST (1 day)
Pre-Event:
- Internal promo kit (teaser text, invitation templates)
- Pulse check: short, smart check-in on your relevant
questions – anonymous, honest, analyzable
Event:
- Activation question on courage wall + test of courage
- The BE BRAVE keynote including surprising connections and aha moments that will stay with you
- Q&A / short panel
Deep Dive1 in small group(s) - Noon
- Catch-up in the podium, + 2nd impulse from Christian
- Deep Dive 2 in small group(s)
- Wrap up, concrete starting points
Post-event:
- Follow-up kit including key messages, quotes, mini-tasks and
reminders for the team. This means that the energy does not fizzle out after 24
hours, but is “built in” to everyday life.
Key Takeaways:
- Courage principles for everyday life & leadership
- Recognize safety logic: Where does it slow you down?
- Gain space for Be Brave, clear 10% in the calendar, #Exnovation
- First roadmap for implementation 90-day
incl. 15 copies hardcover of the bestseller “BE BRAVE”
Why Christian Schwedler?
The business pioneer with punk rock in his blood.
Christian Schwedler is a keynote speaker, DAX strategist and business pioneer. He combines experience with attitude, plain speaking with humor – and shows how courage becomes leadership quality.
Whether as a punk rocker with a record deal or a world traveler in the corporate world: Chris builds bridges between old and new. Between thinking and acting. Between security and new beginnings.
Enthusiastic customers from DAX to SMEs
Enthusiastic workshop customers:
Lit and implemented
"Christian got our management team interested in the topic of ambidexterity and then gave us excellent support in anchoring ambidexterity in our company. To this end, he designed and conducted a 2-day management workshop in which he repeatedly used concise examples during difficult discussions to show what the theory says on the one hand and what is done in practice at other companies on the other. Many thanks for the professional support."
Organizational Development at Deutsche Tamoil GmbH
"Christian is inspiring and simply a top expert on the subject of ambidexterity. His canvas sums up the starting points and challenges very well and therefore provides a first-class tool."
Leadership Academy of the Federal Employment Agency
"The managers at TARGOBANK have dealt with the competence "Entrepreneurship". Christian has managed to provide concrete starting points with the image of "ambidexterity in red and blue worlds"! Thank you"
Head of Brand Management & Brand Communication. Targobank
Absolutely recommended
Stefan Sorce, Managing Director HARIBO
Frequently asked questions about the BE BRAVE program
Who is BE BRAVE suitable for?
For companies, managers and teams who want to expand their comfort zone – in leadership, culture or transformation. Particularly suitable for organizations facing the challenges of digital transformation, cultural change or new leadership.
What distinguishes BE BRAVE from a classic change lecture or leadership workshop?
BE BRAVE is not a frontal lecture, a PowerPoint battle or buzzword bingo. It is a stirring experience with plain language and tried-and-tested measures – especially where people are hesitant to take their future into their own hands. The program combines provocative content with interactive elements and is compatible with existing development processes.
How long do the formats last?
The keynote: 15-60 minutes
The deep dive: 1/2 to 3 days, can be planned individually
What does the program cost?
Each format is calculated individually – depending on the objective, duration, number of participants and type of event. We will be happy to provide you with a quote after a brief preliminary discussion.
Is BE BRAVE also suitable for digital or hybrid formats?
Yes, all modules can be flexibly designed for digital keynotes, online sessions or hybrid workshops – technically tried and tested, interactively implemented.
Is BE BRAVE an AI-supported lecture or created by a bot?
No. Christian Schwedler himself is on stage and personally guides the audience through each format. BE BRAVE is a deliberately human format that promotes exactly what machines cannot: Attitude, courage and genuine connection.
Can I train or disseminate content from the book in my company with AI bots?
The BE BRAVE program is protected by copyright. A separate agreement is required for use with AI (e.g. as a chatbot, knowledge base, etc.). We would be happy to discuss suitable licensing or integration options as part of corporate learning or leadership development.
How does a typical booking or inquiry work?
1. make a non-binding inquiry
2. Preliminary discussion with Christian Schwedler
3. Select or customize format
4. Implementation on site, hybrid or digital
How quickly is implementation possible?
Short-term appointments (1-2 weeks in advance) are possible depending on capacity – ideally with a little more advance planning. For larger workshop formats, we recommend coordination 6-8 weeks in advance.