That's what it's all about
While our companies are still perfecting, calculating and securing, the global competition is passing by – more daring, hungrier, more rebellious. Christian Schwedler turns the world of management on its head: it is not always an advantage to be the “smartest”. Because perfection and expertise make you blind in the long run. Uncertainty is not a shortcoming – it is the prerequisite for progress. Unusual examples show how the very people we like to ridicule lead to success:
The naive who ask the unthinkable. The daredevils who get going. The pirates who bend the rules.
BE BRAVE encourages you to rediscover real entrepreneurship. With less Excel and more action. If you want to shape the future, you have to risk it. Are you ready?
That's what it's all about
While our companies are still perfecting, calculating and securing, the global competition is passing by – more daring, hungrier, more rebellious. Christian Schwedler turns the world of management on its head: it is not always an advantage to be the “smartest”. Because perfection and expertise make you blind in the long run. Uncertainty is not a shortcoming – it is the prerequisite for progress. Unusual examples show how the very people we like to ridicule lead to success:
The naive who ask the unthinkable.
The daredevils who get going.
The pirates who bend the rules.
BE BRAVE encourages you to rediscover real entrepreneurship. With less Excel and more action. If you want to shape the future, you have to risk it. Are you ready?
Known from
“When the longing is greater than the fear, the courage to dare even the impossible grows. This book shows how we can surpass ourselves – try it out.”
Frank Dopheide
former MD Handelsblatt, Founder human unlimited
“It is not perfect planning that will win, but the art of embracing uncertainty.”
Holger Volland
CEO brand eins
“Too much erudition can destroy even the healthiest person!”
Pippi Longstocking
Chief Rebel Officer (CRO)
“The first business book that made me want to grin broadly AND act immediately!”
Daniel Prümers
CEO TIME JOB
The future belongs to the brave. Just like this book!
Sascha Pallenberg
Tech blogger, Time Magazine Person of the Year 2006, former Head of Digital Transformation Daimler
Listen in
About the author
The business pioneer with punk rock in his blood.
I am Christian Schwedler, speaker, punk rocker and trailblazer for change. With my experience at the BMW Group and as a sought-after business mentor, I reveal how to combine the best of both worlds: tradition and courageous change. I combine business experience with unconventional ideas to lead companies onto new paths.
Satisfied customers from DAX to SMEs
Published on 2/22/22:
When progress turns our working world upside down, how do you keep an overview?
Tomorrow’s work offers many opportunities, you just have to recognise them in the jungle of possibilities: Can artificial intelligence also create jobs? What skills will be needed? How do you use New Work for more joy, flexibility and fulfillment?
This book works like speed dating: you get to know the decisive trends in an entertaining and compact way.
Published September 2024
Accelerate transformation without driving the core business into the wall.
Organizations are increasingly being put to the test: they have to manage their high-revenue core business efficiently and be radically innovative at the same time. It’s like overtaking and staying on track at the same time. It’s no wonder that more and more managers and employees are feeling insecure and disoriented.
PUBLISHED OCTOBER 2025
If you want to shape the future, you have to risk it!
While our companies are still perfecting, calculating and securing, the global competition is passing by – more daring, hungrier, more rebellious. Christian Schwedler turns the world of management on its head: it is not always an advantage to be the “smartest”. BE BRAVE reveals a new way forward for managers and corporate designers.