{"id":2127,"date":"2024-10-29T20:53:57","date_gmt":"2024-10-29T19:53:57","guid":{"rendered":"https:\/\/christianschwedler.com\/my-interview-in-wirtschaftswoche\/"},"modified":"2024-11-30T22:36:46","modified_gmt":"2024-11-30T21:36:46","slug":"my-interview-in-wirtschaftswoche","status":"publish","type":"post","link":"https:\/\/christianschwedler.com\/en\/my-interview-in-wirtschaftswoche\/","title":{"rendered":"My interview in Wirtschaftswoche"},"content":{"rendered":"\t\t
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 <\/span>WirtschaftsWoche: Mr. Schwedler, Germany, long known for its engineering  <\/span>for its engineering skills and as a world export champion across the <\/b>The global economy falls behind in international comparison. How   <\/span>could that happen?<\/b><\/p>\n

Christian Schwedler: We have become too comfortable in the comfort zone, the  <\/span>Efficiency trap, set up. We all master the core business, work optimally and satisfy customers.  <\/span><\/p>\n

But these are the best conditions for economic growth.  <\/span>Success. What is the problem? <\/b><\/p>\n

The radically innovative. We need both worlds: Core business and   <\/span>transformation. However, they have very different properties and  <\/span>sometimes require contrasting working methods and mindsets. Routine here,   <\/span>zero errors, efficiency – error culture, experimentation,  <\/span>entrepreneurial courage. We have to master both. <\/p>\n

Is this precisely the balancing act that you think is lacking?<\/b><\/p>\n

We want to drive the transformation forward, but we always try to do so  <\/span>again with the established ways of working. We don’t even get into the  <\/span>radically innovative mode. That is why we as   <\/span>business location and that is why many managers are <\/span>unsettled.<\/p>\n

They propose a rule of thumb: 70 percent of the innovation budget goes into the core business, 20 percent into adjacent areas, ten percent into genuine innovations with <\/span><\/b>disruptive potential. How do you distinguish between the last two categories?  <\/span><\/b><\/p>\n

Let’s take autonomous driving! On the one hand, it’s still a car, but the technology is so new that it needs to be experimented with. It is  <\/span>Therefore, it is more likely to be located in the adjacent area, i.e. the 20 percent, in the transition between incremental and radical. But: It could be the  <\/span>Change the business model of car manufacturers, because nobody buys a car anymore and just calls a driving service like Uber. That would then be a  <\/span>disruptive game changer, we are at the ten percent mark. Companies could lose out if they don’t even invest in the 20 percent sector. <\/p>\n

Exactly. It is important to raise awareness of the fact that different types of innovations require different  <\/span>need conditions. Then I can also say: I deliberately do without the ten percent. But at the moment, many  <\/span>companies treat every type of innovation in the same way. And are surprised when little comes of it. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We have become too comfortable in the comfort zone, the efficiency trap. We all master the core business, work optimally and satisfy customers. <\/p>\n","protected":false},"author":3,"featured_media":1988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"_links":{"self":[{"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/posts\/2127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/comments?post=2127"}],"version-history":[{"count":2,"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/posts\/2127\/revisions"}],"predecessor-version":[{"id":2129,"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/posts\/2127\/revisions\/2129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/media\/1988"}],"wp:attachment":[{"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/media?parent=2127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/categories?post=2127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christianschwedler.com\/en\/wp-json\/wp\/v2\/tags?post=2127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}